Magazine Industry

Bauer media
Bauer media connects and engages 19 millions consumers every week with the most influential brands in the UK. They have more than eighty influential media brands, spanning a wide range of interests, including heat, Grazia, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. They are headquartered in Hamburg, Germany which operates in 16 countries worldwide.Since the company was founded in 1875, it has been privately owned and under management by the Bauer family.  Bauer have offices all over the world, including places like Romania, Portugal, USA and Australia. 
Bauer emplot approximately 6400 people and have 300 magazines in 15 countries. 
Their advertisers include:

  • Rimmel
  • Channel 4
  • Maybelline 
  • Elvive

 Hearst Magazines UK"


Hearst Magazines UK
They are the largest digital magazine publisher in the UK. It was established in 1910 by William Randolph Hearst and is only own by the Hearst Cooperation, it is a very diverse company. It is a company that has branched out to many different types of media products; Newspapers, magazines, television, radio broadcasting and real estate.

Magazines published by Hearst
  • Cosmopolitan: “Cosmopolitan, the magazine for smart, spirited young women, is an icon of a brand. With more than 1.6m readers, Cosmo is the life, love and relationships bible celebrating fun, glamour, men and a passion for life."
  • All About Soap
  • Country Living
  • Company: "Company is the go-to brand in the UK for creative fashionistas. The girl who gets dressed each morning and dreams of being street style spotted. The girl who loves fashion but doesn’t want to just follow the trends - she sets her own fashion agenda. She’s creative, she’s visual and she loves the freedom to express herself that fashion and beauty give her."
  • Real People
  • Reveal
  • Bazaar - "Our reader is a discerning, style-conscious, intelligent 30+ woman who is cultured, well-travelled and enjoys an interesting social life. She is cash-rich time-poor, and is eager for advice that takes these factors into account. She knows her own mind, and appreciates being spoken to in a sophisticated, non-patronising tone of voice."





Complaint 1 against FHM
FHM has stepped into another row about bad taste after the partners of two climbers who lost their lives on Mount Everest complained to the press watchdog and called for the resignation of the editor after the magazine ran a feature making light of their deaths.
In an incident reminiscent of the furore caused last autumn, when the Australian edition of FHM published a mocking article about the Hillsborough football stadium disaster, the UK edition received a flood of complaints over the feature in its July issue headlined "Death Mountain".
The article discussed the deaths of climber Mal Duff and photographer Bruce Herrod in a light-hearted manner, describing Herrod as a "careless climber" who spent his final moments "flapping around with his feet in the air".
Sue Thompson, the partner of Herrod, wrote a letter to the FHM editor, David Davies, asking for an apology to be published in the next issue.
She and Mr Duff's widow, Liz, have both complained to the press complaints commission.
"I have one question for you as editor of FHM. If any of the people mentioned had been your wife/son/daughter/girlfriend/boyfriend, would you have so readily passed this article for press?" Ms Thompson asked Davies.
Davies replied with a letter of apology and a promised to donate £500 to the Mount Everest fund. Ms Thompson, however, dismissed his response as "derisory".
"I received a letter and I have to say, I probably felt more angry than I had before. If there's any remorse there, it's derisory. The climbers have 100 times more grace and humility than anyone at FHM," Ms Thompson told Press Gazette.
"I seriously call the editor's judgment into question. If he refuses to print an apology, I think he should resign," she added.
Davies said in a statement: "FHM would like to apologise for any offence or distress caused".
However, the magazine said it had no plan to publish an apology.
A spokesman for the PCC confirmed the commission has received two complaints against FHM, which it is currently investigating.

FHM Australia was forced to pulp thousands of copies last October after it was deluged with complaints about an article that turned the 1989 Hillsborough tragedy, in which 96 people were killed, into a sick joke.
He added that these mainly related to clause one of the PCC's code of editorial practice which covers issues of accuracy, but also touched on clause five, relating to intrusion on grief.
In a further embarrassing twist, the magazine initially published an apology in its December issue which was considered too weak, forcing it to tear that page out of copies of the magazine and run a fuller apology in January.

Complaint 2 against FHM
The cover shows Philippine actress Bela Padilla in a pink bikini surrounded by black models in black bikinis with the caption: "Bela Padilla stepping out of the shadows."
FHM Philippines, the country's top-selling men's magazine, said on Monday it has decided to change the cover after "a slew of comments on the supposed 'racism' of the cover image and cover line flooded the magazine page".
The original cover had been uploaded to the magazine's Facebook page on Saturday, sparking the complaints.
"When FHM hits the stands in March it will have a different cover. We deem this to be the most prudent move in the light of the confusion over the previous cover execution," said a statement from Summit Media, the magazine's publishers
"We apologise and thank those who have raised their points. We apologise to Bela Padilla for any distress this may have caused her. In our pursuit to come up with edgier covers, we will strive to be more sensitive next time."

Complaint 1 against Cosmopolitan
Fans, particularly male, find many reasons to like Cosmo although they don’t buy it. But can you recall how many times have you seen a man seeing sneakily in Cosmo’s pages while waiting in doctor’s office to be called? I can tell you why! On almost any given page, there are scantily dressed women posing seductively. Even the fashion pages feature scantily clad models strutting down the runway. Almost all the ads show at least one scantily clad female and one male really checking her out. So, no doubt why male audience likes Cosmo!
But, female fans have also a lot to look for in Cosmo’s pages.
Number one: the sex tips, sex help, sex question and answers to spice up your love and sex life. We sure all know about sex and we sure all are buying, but is it really necessary to put a cover about the best orgasm tips, with red, bold, 19 Times New Roman letters that could attract even a visually impaired from an average distance? Well, yes, because sex sells much more than you can imagine. And Cosmo people know that if you’re looking for juicy articles to get juicy answers about bedroom topics, Cosmo is the only magazine to look into.

MEDIA Q by kateisginger

No comments:

Post a Comment